This Spring, we’re celebrating 30 years of helping Australian farmers and agronomists Plant for Success.
To mark the occasion, Upper Murray Seeds has rebranded to UMS.
From our start as a small family business in the Upper Murray, we’ve grown into one of Australia’s leading proprietary seed companies. Today, UMS works with growers, agronomists and the rural retail network right across regional Australia, combining national scale with the same family values, trusted relationships, and practical know-how that built our reputation.
Our new brand reflects 30 years of growth and our commitment to the future. “Plant for Success” is more than just a tagline, it’s the promise we make to support you with:
- Proven seed varieties bred for productivity and resilience
- Trusted expertise backed by decades of experience
- Ongoing investment in R&D to stay at the forefront of pasture seed innovation
The move to UMS represents our growth, but it also honours our heritage. At our core, we remain committed to customer service, strong relationships, and the knowledge that helps our customers succeed. Reaching 30 years in business is something I’m incredibly proud of. While we’ve grown nationally, our focus remains the same – delivering value through service, relationships, and innovation.”
With ongoing investment in research and development, UMS continues to lead the way in pasture seed breeding, providing growers and agronomists with industry-leading varieties that are proven to maximise productivity and resilience.
The same trusted team. The same commitment to your success. A new name for a new era.
UMS – Helping you Plant for Success.
